About Us


Please note that the previous existing Croydon Rose Spa & Apothecary has closed. Etuni Massage is now operating at the Hotel Croydon under new ownership. The same high level of quality therapeutic massage and spa services have maintained consistency through a very thoughtful and seamless transition between Annette at Croydon Rose Spa & Apothecary and the new owner.

We are a healing room, nestled on the 7th floor of a 1930’s restored boutique hotel in Miami Beach, called Hotel Croydon.

With large corner windows and two treatment rooms, it is a cozy oasis for travelers looking for a little more than just a hotel.

The healing room concept was co-created by the owners of the hotel and local healing practitioners who are passionate about giving back and making the world a better place. By providing healing services on the top floor of this hotel, hotel guests who stay overnight are sure to feel the peace and calm that has become the undercurrent of this establishment.

Croydon_Hotel_03This is evidenced by consistently happy guests, an all-around happy staff, a gleaming housekeeping team who turn down the sheets and act at every whim of guests, and the friendliest front desk team who is every day going out of their way to make sure every guest who stays with us is happy.

For locals this means a total gem has arrived in an otherwise non-commotional part of South Beach turned Mid-beach area, where Soho House, La Faena and Fontainebleau are the main landmarks within walking distance.

The healing center is ideally located across from the ocean on Collins Avenue, so guests of this unique “Yoga Spa” can take a dip in the ocean before or after their treatments. Afterall, there is no better spa therapy than the healing properties of nature’s very own ocean water.

Hotel Croydon opened its doors to the public in June 2014 after a two-year renovation project to upgrade and restore this historic Art Deco building.


  Hotel Croydon
  7th Floor
  3720 Collins Avenue
  Miami Beach Fl, 33140



Etuni Logo